Blue Ocean Strategy
- 文档评分： 4.0 （0 个有效评分）
- 文档语言： 英文
- 章节数量：48
- 阅读人次：314
- 收藏数量：0
- 内容来源：W. Chan Kim / Renée Mauborgne
- 整理分享：豆瓣
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文档概述
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.