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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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文档语言:
英文
章节数量:
41
阅读人次:
274
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0
内容来源:
Howard Schultz
整理分享:
豆瓣
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星巴克
文档概述
This books is dedicated with love to my wife, Sheri, to my mother, to the memory of my father and to all my partners at Starbucks, especially Mary Ciatrin Mahoney, Aaron David Goodrich, and Emory Allen Evans. You live on in our hearts.
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eBook Edition ISBN: 978-1-4013-0492-8
Dedication
Prologue
PART ONE
CHAPTER 1 - Imagination, Dreams, and Humble Origins
CHAPTER 2 - A Strong Legacy Makes You Sustainable for the Future
CHAPTER 3 - To Italians, Espresso Is Like an Aria
CHAPTER 4 - “Luck Is the Residue of Design”
CHAPTER 5 - Naysayers Never Built a Great Enterprise
CHAPTER 6 - The Imprinting of the Company’s Values
PART TWO
CHAPTER 7 - Act Your Dreams with Open Eyes
CHAPTER 8 - If It Captures Your Imagination, It Will Captivate Others
CHAPTER 9 - People Are Not a Line Item
Starbucks Mission Statement
CHAPTER 10 - A Hundred-Story Building First Needs a Strong Foundation
CHAPTER 11 - Don’t Be Threatened by People Smarter Than You
CHAPTER 12 - The Value of Dogmatism and Flexibility
PART THREE
CHAPTER 13 - Wall Street Measures a Company’s Price, Not Its Value
CHAPTER 14 - As Long As You’re Reinventing, How About Reinventing Yourself?
CHAPTER 15 - Don’t Let the Entrepreneur Get In the Way of the Enterprising Spirit
CHAPTER 16 - Seek to Renew Yourself Even When You’re Hitting Home Runs
CHAPTER 17 - Crisis of Prices, Crisis of Values
CHAPTER 18 - The Best Way to Build a Brand Is One Person at a Time
CHAPTER 19 - Twenty Million New Customers Are Worth Taking a Risk For
CHAPTER 20 - You Can Grow Big and Stay Small
CHAPTER 21 - How Socially Responsible Can a Company Be?
CHAPTER 22 - How Not to Be a Cookie-Cutter Chain
CHAPTER 23 - When They Tell You to Focus, Don’t Get Myopic
CHAPTER 24 - Lead with Your Heart
$index
Acknowledgments
About the Authors
Copyright
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