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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
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Prologue
来源 Howard Schultz
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2025-04-03 16:25:41
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eBook Edition ISBN: 978-1-4013-0492-8
Dedication
Prologue
PART ONE
CHAPTER 1 - Imagination, Dreams, and Humble Origins
CHAPTER 2 - A Strong Legacy Makes You Sustainable for the Future
CHAPTER 3 - To Italians, Espresso Is Like an Aria
CHAPTER 4 - “Luck Is the Residue of Design”
CHAPTER 5 - Naysayers Never Built a Great Enterprise
CHAPTER 6 - The Imprinting of the Company’s Values
PART TWO
CHAPTER 7 - Act Your Dreams with Open Eyes
CHAPTER 8 - If It Captures Your Imagination, It Will Captivate Others
CHAPTER 9 - People Are Not a Line Item
Starbucks Mission Statement
CHAPTER 10 - A Hundred-Story Building First Needs a Strong Foundation
CHAPTER 11 - Don’t Be Threatened by People Smarter Than You
CHAPTER 12 - The Value of Dogmatism and Flexibility
PART THREE
CHAPTER 13 - Wall Street Measures a Company’s Price, Not Its Value
CHAPTER 14 - As Long As You’re Reinventing, How About Reinventing Yourself?
CHAPTER 15 - Don’t Let the Entrepreneur Get In the Way of the Enterprising Spirit
CHAPTER 16 - Seek to Renew Yourself Even When You’re Hitting Home Runs
CHAPTER 17 - Crisis of Prices, Crisis of Values
CHAPTER 18 - The Best Way to Build a Brand Is One Person at a Time
CHAPTER 19 - Twenty Million New Customers Are Worth Taking a Risk For
CHAPTER 20 - You Can Grow Big and Stay Small
CHAPTER 21 - How Socially Responsible Can a Company Be?
CHAPTER 22 - How Not to Be a Cookie-Cutter Chain
CHAPTER 23 - When They Tell You to Focus, Don’t Get Myopic
CHAPTER 24 - Lead with Your Heart
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Acknowledgments
About the Authors
Copyright
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