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Blue Ocean Strategy
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Part One: Blue Ocean Strategy

来源 W. Chan Kim / Renée Mauborgne 浏览 6 扫码 分享 2025-04-03 22:09:35
  • Part One: Blue Ocean Strategy

    Part One: Blue Ocean Strategy

    1 Creating Blue Oceans 3

    2 Analytical Tools and Frameworks 23

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    • iue ULedli
    • Part One: Blue Ocean Strategy
    • Part Two: Formulating Blue Ocean Strategy
    • Part Three: Executing Blue Ocean Strategy
    • Preface
    • Acknowledgments
    • PART ONE
    • Blue Ocean Strategy
    • CHAPTER 1
    • Creating Blue Oceans
    • CHAPTER 2
    • Analytical Tools and Frameworks
    • PART TWO
    • Formulating Blue Ocean Strategy
    • CHAPTER 3
    • Reconstruct Market Boundaries
    • CHAPTER 4
    • Focus on the Big Picture, Not the Numbers
    • CHAPTER 5
    • Reach Beyond Existing Demand
    • CHAPTER 6
    • Get the Strategic Sequence Right
    • PART THREE
    • Executing Blue Ocean Strategy
    • CHAPTER 7
    • Overcome Key Organizational Hurdles
    • CHAPTER 8
    • Build Execution into Strategy
    • CHAPTER 9
    • Conclusion: The Sustainability and Renewal of Blue
    • APPENDIX A
    • A Sketch of the Historical Pattern of Blue Ocean C
    • APPENDIX B
    • Value Innovation A Reconstructionist View of Strat
    • APPENDIX C
    • The Market Dynamics of Value Innovation
    • Notes
    • Chapter 1
    • Chapter 2
    • Chapter 3
    • Chapter 4
    • Chapter 5
    • Chapter 6
    • Chapter 7
    • Chapter 8
    • Bibliography
    • Index
    • About the Authors
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