Chapter 4

  1. For an overview of strategic planning, see Henry Mintzberg (1994).

  2. Consider the difference in our perceptual bandwidth (bits/second) of the various senses: taste (1,000 bits/second); smell (100,000); hearing (100,000); touch (1,000,000); seeing (10,000,000). Source: T. Norretranders (1998). For further reading on the power of visual communication, see A. D. Baddely (1990), J. Larkin and H. Simon (1987), P Lester (2000), and E. R.Tufte (1982).

  3. For more on the power of experiential learning, see L. Borzak (1981) and D. A. Kolb (1983).

  4. See chapter 3 for further discussion on how Bloomberg applied one of the six paths to blue ocean creation to break from the competition.

  5. See chapter 5 for a discussion on noncustomers.

  6. See chapter 3 for a thorough discussion of the six path framework applied here.

  7. See Korea Economic Daily (2004).