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Blue Ocean Strategy
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Formulating Blue Ocean Strategy
来源 W. Chan Kim / Renée Mauborgne
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2025-04-03 20:55:00
Formulating Blue Ocean Strategy
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Part One: Blue Ocean Strategy
Part Two: Formulating Blue Ocean Strategy
Part Three: Executing Blue Ocean Strategy
Preface
Acknowledgments
PART ONE
Blue Ocean Strategy
CHAPTER 1
Creating Blue Oceans
CHAPTER 2
Analytical Tools and Frameworks
PART TWO
Formulating Blue Ocean Strategy
CHAPTER 3
Reconstruct Market Boundaries
CHAPTER 4
Focus on the Big Picture, Not the Numbers
CHAPTER 5
Reach Beyond Existing Demand
CHAPTER 6
Get the Strategic Sequence Right
PART THREE
Executing Blue Ocean Strategy
CHAPTER 7
Overcome Key Organizational Hurdles
CHAPTER 8
Build Execution into Strategy
CHAPTER 9
Conclusion: The Sustainability and Renewal of Blue
APPENDIX A
A Sketch of the Historical Pattern of Blue Ocean C
APPENDIX B
Value Innovation A Reconstructionist View of Strat
APPENDIX C
The Market Dynamics of Value Innovation
Notes
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Bibliography
Index
About the Authors
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